Every so often, a group of dudes comes along whose personalities are so bombastic that you’d really love to dismiss them as delusional self-promoters, only their music is as grandiose as their image-branding. That’s Sa-Ra. Om’Mas Keith, Taz Arnold and Shafiq Husayn make up the collective Sa-Ra Creative Partners. They’ve been on the scene since their quirky work for Jurassic 5’s Power In Numbers, then a string of production work and space-cadet vocals for artists from Pharaohe Monche to The Neptunes. In late April, they dropped their first full-length LP, The Hollywood Recordings, a Bridge album with guest vocalists running the gamut of black music, but rarely overshadowing their dank, titillating production. According to them, it’s the beginning of a hostile takeover. And the thing is: these three dudes really believe they’re going to conquer the world!

Take for instance this grand proclamation from Om’Mas, perhaps the brashest of the three (and that’s saying something), during my conversation with the collective: “We want to be one of the top companies producing music in the world and...