
He started his own label, Blue Erro Soul, in 2000 with the intention of putting out his own music and creating a roster of realmusic acts. His only marketing strategy is his live show. And believe me, after seeing a live Erro show, you feel all but obligated to buy whatever he is selling on the foldout table in the back. Figuratively speaking, the man is selling cds out of the trunk of his car. But is he whining about a distribution deal or crusading on various media outlets campaigning against the industry that “did him dirty”?
No.
The man simply continues to make himself and his fans happy by diligently purveying quality music without the bloated marketing schemes and industry chicanery. As the consummate TIRM artist that he is, we had Lady Grace holler at him for a few minutes to discuss artistic independence, his live shows, and the concept of music “falling out of him”.
If you didn’t already know Erro, no problem. Here’s your chance to get caught up with one of soul music’s master craftsmen.
UPDATE: This Audio interview is no longer available